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Welcome to Mix 96.7!

We are Elko's hit music station. We bring you the greatest variety of music in northern Nevada. From Dave Matthews Band, Third Eye Blind, Goo Goo Dolls and Britney Spears to Alanis Morissette, U2 and Matchbox 20 we have it all!

Do you wonder about the history of Mix 96.7? Who we are? What we stand for? Where we are? How to contact us? Find out, right here! Mix 96.7 is a bold blend of Adult Contemporary and Top 40 hits from the 80's, 90's and today. The overall sound or "texture" of Mix 96.7 might be best described as "Top 40 for Adults."

The target audience is 18-49 year-old adults, the largest consumer buying group and the most active segment of the American population. The gender mix is 56% female, 44% male.

The presentation is live, 24 hours a day, with a bright and entertaining approach to the music. The focus is on fun, without being silly, childish or off-color.
News from Associated Press, the world's most credible news source, is presented at the top of each hour. Mix 96.7 presents local news updates each weekday morning at 5:30, 6:30, 7:30, and 8:30 or whenever news happens. Local updates are available for sponsorship.

Mix 96.7 is an equal opportunity employer. View our program on our Equal Employment Opportunity Program page.

Mix 96.7
provides exactly the right showcase for your message! Mix 96.7 is owned and operated by Ruby Radio Corporation of Nevada!
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